Day 30 of 100 Daily Uploads—My Stats, Mistakes, & Lessons
I set out to post 100 pieces of content in 100 days.
I’m a month in — 30 days down. 70 to go.
Here are my stats, the ups and downs, and what I’ve learned so far.
1) Stats.
I made 55 total posts.
- 48 text (articles, tweets, LinkedIn posts)
- 6 photos
- 1 long-form YouTube video
I worked on content an average of 8.75 hours a week.
- high: 15 hours 8 minutes
- low: 2 hours 52 minutes
My audience on all platforms grew by 4.25%.
- start: 2047
- now: 2134
Is that impressive? Not really.
But check this out.
If I keep this low growth rate going (+4.25% each month), after one year I’ll have an audience size of 3374.
An increase of 58%.
Is that impressive? Not really.
But check THIS out.
If I just keep going. If I grow my audience by 58% every year. If I just keep writing tweets and inching upward…
In 12 years, I’ll have an audience size of 516,867 people.
That’s assuming none of my stuff goes viral and I never have any outlier moments in my content career. Which is impossible for anyone who just keeps playing the game and gets better at it.
The power of compounding. Stay in the game.
2) Biggest wins.
My favorite thing about creating is talking to big creators I respect.
This month, I interviewed three of them.
- Mario Joos — YouTube strategist and retention expert
- Aprilynne Alter — beginner-friendly YouTube guide
- RattlesnakeTV — conservative commentator
These conversations are a free education for me.
I also rediscovered my passion for writing during these 30 days.
Starting and stopping my book so many times, plus putting all my focus into building Grindstone…
I forgot how much I love sitting in a coworking space with my noise-canceling headphones, listening to brain.fm, and typing away for hours.
Kind of like I’m doing right now. 👀
But the biggest win of all has been clarity.
The first 30 days of this 100-day challenge reaffirmed what my priorities are.
Two hours into editing a YouTube video, I knew…
I don’t have time for YouTube right now.
Putting videos together is not as simple as posting a tweet.
One takes 30 seconds. The other takes:
- crafting a good idea
- scripting the idea
- outlining
- recording
- re-recording
- editing
- making a thumbnail
- crafting a good title
- writing the bio
- writing the chapter summaries
- uploading the video
In two hours I can write, edit, and schedule out 10 good tweets.
But I might only be able to finish half of my edit for one dense YouTube video or podcast interview.
Naturally, I leaned into the faster and easier medium.
Editing took my bandwidth away from sales calls. It made working on our video course harder. It affected my more urgent priorities.
So I stopped.
3) Biggest challenge.
Asia has elephants.
It also has a different time zone.
As I mentioned last week…I’m working on US Eastern time. My brain is on UK time. And I live in Indochina time.
Trippy.
Sleep. Maker work. Manager work. Fun time…
Figuring all these out has been a struggle. And making sure I put a worthy piece of content together hasn’t always been easy.
In three or four of these first 30 days, I just tweeted something for the sake of posting something.
I hate that.
I want everything that comes out of these fingers to be made of gold.
Then I’d be rich.
4) Lessons learned.
Coworking with all my friends.
1) Double down on your strengths.
Writing is faster, easier, and more enjoyable for me.
I’m going to relieve the pressure to upload YouTube videos or podcasts regularly.
This gives me more bandwidth to write better and pour my energy into coaching and running sales calls for Grindstone.
2) Flow, then add.
I tell this to our Grindstone creators. Funny how we rarely take our own advice.
Starting more than one thing from scratch is a nightmare.
It’s like dating more than one person at the same time. Maybe you could keep it going for a week or two if your motivation is high.
But you’ll go crazy eventually.
Someone will find out and you’re likely to get slapped.
Being in one relationship is hard. Growing on one platform is hard. Running one business is hard.
Why the hell would we add to a plate that’s already full?
My body rejected editing YouTube videos and podcasts like white blood cells do to infections.
A candid shot of me on DaVinci Resolve editing videos.
I can return to YouTube and podcasts whenever I want.
But I’ll do so when I can give it my all — i.e. hire an editor, lol.
3) Coaching works.
Who would’ve known?
Part of this experiment involved me acting as a Grindstone customer. Our Head Coach has been coaching me just like all our other creators.
I knew he was good. But damn…
Our sessions have made it effortless to stay on track with my commitments. I feel clear and motivated each week thanks to his help.
And experiencing our product from a creator's perspective makes it 10x easier for me to feel convicted during my sales calls.
This shit is good!
Anyway. That’s one month.
Can’t wait to see where I’m at after 60 days. Stay tuned. ✌️
If you want to follow my journey to $50,000/month, get lessons from top 1% creators, and join me as I travel the world with my laptop…
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